Blakeman, Robyn,   1958- <br/><br/>
Nontraditional media in marketing and advertising / 
Robyn Blakeman 
 - Los Angeles :  SAGE,  c2014. 
 - vii, 255 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781412997614 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Advertising<br/>Alternative mass media
<br/><br/><label>LC Class. No.: </label>HF5415