Temporal, Paul <br/><br/>
Branding for the public sector :  how to develop successful brands in the sector where image is power / 
 Branding for the public sector :  creating, building and managing brands people will value 
Dr. Paul Temporal 
 - United Kingdom :  John Wiley & Sons Ltd,  c2015. 
 - viii, 279 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118756317 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Government marketing<br/>Government publicity<br/>Public relations and politics<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>JF1525.M37