Johansson, Johny K. <br/><br/>
Contemporary brand management / 
Johny K. Johansson, Kurt A. Carlson 
 - Los Angeles :  SAGE,  c2015. 
 - xi, 258 p. :  some col. ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781452242873 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing) -- Management<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5415.1255