TY  - BOOK
AU  - Frawley,Andy
TI  - Igniting customer connections: fire up your company's growth by multiplying customer experience & engagement 
SN  - 9781118916704 (hbk.)
AV  - HF5415.5  
PY  - 2015///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Customer relations
KW  - Marketing
KW  - Customer loyalty
N1  - Includes index
ER  -