Frawley, Andy <br/><br/>
Igniting customer connections :  fire up your company's growth by multiplying customer experience & engagement / 
Andrew Frawley 
 - New Jersey :  John Wiley & Sons,  c2015. 
 - xv, 240 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118916704 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Marketing<br/>Customer loyalty
<br/><br/><label>LC Class. No.: </label>HF5415.5