TY  - BOOK
AU  - Baisya,Rajat K.
TI  - Branding in a competitive marketplace
SN  - 9788132110590 (pbk.)
AV  - HF5415.1255 
PY  - 2013///
CY  - Los Angeles
PB  - SAGE
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -