Baisya, Rajat K. <br/><br/>
Branding in a competitive marketplace / 
Rajat K. Baisya 
 - Los Angeles :  SAGE,  c2013. 
 - xxxi, 229 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788132110590 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5415.1255