Jobber, David,   1947- <br/><br/>
Principles and practice of marketing / 
David Jobber. 
 - 5th ed 
 - London ; New York :  McGraw-Hill,,  2007 
 - xx, 745 p. :  ill (some col.) ;  25 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077114159 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing --Case studies--Europe