Doyle, Charles <br/><br/>
A dictionary of marketing / 
Charles Doyle 
 - New York :  Oxford University Press Inc.,  c2011. 
 - x, 436 p. :  ill. ;  20 cm. 
<br/><br/><label>ISBN: </label>9780199590230 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Dictionaries
<br/><br/><label>LC Class. No.: </label>HF5415