Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller. 
 - 13th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  2009. 
 - 1 v. (various pagings) : col. ill. ;  29 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780131357976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.