Churchill, Gilbert A. <br/><br/>
Basic marketing research / 
Gilbert A. Churchill, Jr., Tom J. Brown 
 - 6th ed. 
 - Mason, OH. :  Thomson/South Western,  2007 
 - xxv, 593 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0324361025   EGP239.88 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research