Research methods for business students /
Mark Saunders, Philip Lewis, Adrian Thornhill
- 4th ed.
- Harlow : Financial Times Prentice Hall, 2007
- 616 p. : ill ; 27 cm.
Previous ed.: 2003. Includes bibliographical references and index. Also available online. Electronic reproduction. UK : MyiLibrary, 2009 Available via World Wide Web. Access may be limited to MIL affiliated libraries.
Using real-life case studies and written with a student-centered approach, this new edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
9780273701484 (pbk.)
Business --Research --Methodology. Management --Research --Methodology. Commerce. Business --Research --Data processing.