TY  - BOOK
AU  - Peter,J.Paul
TI  - Marketing management: knowledge and skills 
SN  - 9780071280761
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -