Peter, J. Paul. <br/><br/>
Marketing management :  knowledge and skills / 
J. Paul Peter, James H. Donnelly, Jr. 
 - 9th ed. 
 - Boston :  McGraw-Hill Irwin,  2009. 
 - xvii, 782 p. : ill. (some col.) :  col. map ;  26 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071280761 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.<br/>Marketing --Management --Case studies.