Kerin, Roger A. <br/><br/>
Marketing :  the core / 
Roger A. Kerin, Steven W. Hartley, William Rudelius 
 - 5th ed. 
 - New York :  McGraw-Hill/Irwin,  c2013. 
 - xlvii, 507 p. :  col. ill., col. maps ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780078028922 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing