Kotler, Philip <br/><br/>
Prinsip pemasaran Kotler / 
Philip Kotler 
 - Ed. Bahasa Melayu. 
 - Kuala Lumpur :  PTS Professional,  2009. 
 - xvi, 358 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789675226519 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management<br/>Marketing --Planning<br/>Branding (Marketing)