TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl D.
TI  - Essentials of marketing
SN  - 9780324282924 (pbk.)
PY  - 2005///
CY  - Australia
PB  - Thomson/South-Western
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references and indexes
ER  -