TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior & marketing strategy
SN  - 9780071267816 (pbk.)
PY  - 2010///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -