Peter, J. Paul. <br/><br/>
Consumer behavior & marketing strategy / 
 Consumer behavior and marketing strategy 
J. Paul Peter, Jerry C. Olson. 
 - 9th ed. (Int. ed.) 
 - New York :  McGraw-Hill/Irwin,  c2010. 
 - xix, 554 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071267816 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.