TY  - BOOK
AU  - Burns,Alvin C.
AU  - Bush,Ronald F.
TI  - Basic marketing research: using Microsoft Excel data analysis 
SN  - 9780132598965 (pbk.)
PY  - 2012///
CY  - Boston
PB  - Pearson
KW  - Microsoft Excel (Computer file)
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -