Burns, Alvin C. <br/><br/>
Basic marketing research :  using Microsoft Excel data analysis / 
Alvin C. Burns, Ronald F. Bush. 
 - 3rd ed. (Int. ed.) 
 - Boston :  Pearson,  c2012. 
 - 413 p. :  col. ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132598965 (pbk.) 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Microsoft Excel (Computer file)
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.