TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
SN  - 9780071315555 (pbk.)
PY  - 2013///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references and index
ER  -