Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller. 
 - 14th ed. (Global ed.) 
 - England :  Pearson Education Limited,  c2012. 
 - 131 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273753360 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.