TY  - BOOK
AU  - Hult,G.Thomas M.
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing foundations
SN  - 9781133190974 (pbk.)
PY  - 2013///
CY  - Australia
PB  - South-Western, Cengage Learning
KW  - Marketing
KW  - Customer Relationship Management
N1  - Includes bibliographical references and index
ER  -