Hult, G. Thomas M. <br/><br/>
Marketing foundations / 
G. Thomas M. Hult, William M. Pride, O.C. Ferrell. 
 - 5th ed. (Int. ed.) 
 - Australia :  South-Western, Cengage Learning,  c2013. 
 - 1 v. (various pagings) :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781133190974 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Customer Relationship Management.