Feinberg, Fred M. <br/><br/>
Modern marketing research :  concepts, methods, and cases / 
Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor. 
 - 2nd ed. (Int. ed.) 
 - Australia :  Cengage Learning,  c2013. 
 - xxx, 689 p. :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing -- Management.