TY  - BOOK
AU  - Tresidder,Richard
AU  - Hirst,Craig
TI  - Marketing in food, hospitality, tourism and events: a critical approach 
SN  - 9781906884222 (pbk.)
PY  - 2012///
CY  - Oxford
PB  - Goodfellow Publishers Limited
KW  - Hospitality industry
KW  -  Study and teaching
N1  - Includes bibliographical references
ER  -