Tresidder, Richard. <br/><br/>
Marketing in food, hospitality, tourism and events :  a critical approach / 
Richard Tresidder and Craig Hirst. 
 - Oxford :  Goodfellow Publishers Limited,  2012. 
 - vii, 224 p. ;  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781906884222 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry -- Study and teaching.