Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John T. Bowen, James C. Makens. 
 - 5th ed. (Int. ed.) 
 - Boston :  Pearson,  c2010. 
 - xxiii, 683 p. :  col. ill. ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780132453134 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry -- Marketing.<br/>Tourism -- Marketing.