TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems: cases and comments 
SN  - 9780273768944 (pbk.)
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - Marketing
KW  -  Decision making
KW  -  Case studies
KW  -  Management
N1  - Includes indexes
ER  -