Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A. Kerin, Robert A. Peterson. 
 - 13th ed. (Int. ed.) 
 - Boston :  Pearson,  c2013. 
 - 743 p. :  ill. ;  27 cm. 
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>9780273768944 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Decision making -- Case studies.<br/>Marketing -- Management -- Case studies.