Principles of marketing :  an Asian perspective / 
Philip Kotler...[et al.]. 
 - Singapore :  Prentice Hall,  2011. 
 - 1 v. (various pagings) :  col. ill. ;  27 cm. 
<br/><br/>Includes biliographical references and index. 
<br/><br/><label>ISBN: </label>9789810687533 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.