Futrell, Charles M. <br/><br/>
Fundamentals of selling :  customers for life through service / 
Charles M. Futrell. 
 - 12th ed. (Int. ed.) 
 - New York :  McGraw-Hill Irwin,  c2011. 
 - xxxiv, 652 p. :  col. ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071220804 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.