Vivian, John. <br/><br/>
The media of mass communication / 
John Vivian. 
 - 11th ed. (Int. ed.) 
 - Boston :  Pearson,  c2013. 
 - xxvi, 478 p. :  col. ill. ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780205876457 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.