Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley Baran. 
 - 7th ed. (Int. ed.) 
 - New York :  McGraw-Hill,  2013. 
 - 1 v. (various pagings) :  ill. (some col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781259071546 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and culture.<br/>Media literacy.