TY  - BOOK
AU  - Kotler,Philip
AU  - Keller, Kevin Lane.
AU  - Swee, Hoon Ang.
AU  - Siew, Meng Leong.
AU  - Chin, Tiong Tan.
TI  - Marketing management: an Asian perspective 
SN  - 9789810687977 (pbk.)
PY  - 2012///
CY  - Singapore
PB  - Pearson
KW  - Marketing
KW  - Management
N1  - Includes biblioraphical references and indexes
ER  -