Marketing management :  an Asian perspective / 
Philip Kotler ... [et al.]. 
 - 6th ed. 
 - Singapore :  Pearson,  2012. 
 - 1 v. (various pagings) :  col. ill. ;  28 cm. 
<br/><br/>Includes biblioraphical references and indexes. 
<br/><br/><label>ISBN: </label>9789810687977 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.