TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 9780273756064 (pbk.)
PY  - 2011///
CY  - Boston
PB  - Pearson
KW  - Marketing
KW  -  Management
KW  - Professions
KW  -  Marketing
KW  - Service industries
N1  - Includes index
ER  -