Lovelock, Christopher H. <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher Lovelock, Jochen Wirtz. 
 - 7th ed. (Global ed.) 
 - Boston :  Pearson,  2011. 
 - 648 p. :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780273756064 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.<br/>Professions -- Marketing.<br/>Service industries -- Marketing.