TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel F.
TI  - Strategic marketing
SN  - 9780071326230 (pbk.)
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  -  Decision making
KW  -  Management
N1  - Includes index
ER  -