Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens, Nigel F. Piercy. 
 - 10th ed. (Int. ed.) 
 - New York :  McGraw-Hill,  c2013. 
 - xviii, 653 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071326230 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Decision making.<br/>Marketing -- Management.