Internet marketing :  building advantage in the networked economy / 
Rafi A. Mohammed ... [et al.] 
 - 2nd ed. (Int. ed.) 
 - Boston :  McGraw-Hill,  2003. 
 - xxxi, 743 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071232593 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.