TY  - BOOK
AU  - Arens,William F.
AU  - Schaefer,David H.
AU  - Weigold,Michael F.,|d 1958-
TI  - Essentials of contemporary advertising
SN  - 9780071270571 (pbk.)
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -