Arens, William F. <br/><br/>
Essentials of contemporary advertising / 
William F. Arens, David H. Schaefer, Michael Weigold. 
 - 2nd ed. (Int. ed.) 
 - Boston :  McGraw-Hill,  c2009. 
 - xxiv, 558 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071270571 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.