TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9780273753285 (pbk.)
PY  - 2012///
CY  - Boston
PB  - Pearson
KW  - Communication in marketing
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -