Levens, Michael. <br/><br/>
Marketing :  defined, explained, applied / 
Michael Levens. 
 - 2nd ed. (Int. ed.) 
 - Boston :  Pearson,  c2012. 
 - xi, 371 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780132719896 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.