Malhotra, Naresh K. <br/><br/>
Basic marketing research :  integration of social media / 
Naresh K. Malhotra. 
 - 4th ed. (Int. ed.) 
 - Boston :  Pearson,  c2012. 
 - 672 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132570183 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.