Arens, William F. <br/><br/>
Contemporary advertising and integrated marketing communications / 
William F. Arens, Michael F. Weigold, Christian Arens. 
 - 14th ed. (Int. ed.) 
 - New York :  McGraw-Hill/Irwin,  c2013. 
 - xxxix, 722 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780071318389 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.