TY  - BOOK
AU  - Alon,Ilan
AU  - Jaffe,Eugene D.
AU  - Vianelli,Donata
TI  - Global marketing: contemporary theory, practice, and cases 
SN  - 9780071318204 (pbk.)
PY  - 2013///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Export marketing
KW  -  Case studies
N1  - Includes bibliographical references and indexes
ER  -