Alon, Ilan. <br/><br/>
Global marketing :  contemporary theory, practice, and cases / 
Ilan Alon, Eugene Jaffe, with Donata Vianelli. 
 - New York :  McGraw-Hill/Irwin,  c2013. 
 - xxi, 602 p. :  ill., maps ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780071318204 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing -- Case studies.